Content, product and commercial leader with a track record of building teams, platforms and revenue-generating operations at Virgin, HELLO! Magazine and Nesta.
I've spent the last decade working at the intersection of content, product and commercial, building teams and operations that don't just create, but deliver measurable results.
Quickly acknowledging the changing digital landscape after a stint in broadcast, I went to work at Google as Executive Producer for their in-house production company: Across the Pond. It was here that I worked with some incredible people delivering notable projects at scale including Chrome Jam, Your Film Festival and where I gained valuable digital acumen.
Sir Richard chilling. We were filming for his yearly April Fool's Day campaign
I then had the pleasure of working at Virgin Management. Upscaling our video and podcast content delivery, building an in-house studio delivering 40% cost reduction on freelancers.
I then moved beyond that into product leadership, owning the replatforming of Virgin.com to Drupal. I introduced a modular framework that scaled across Virgin Unite, the Eve Branson Foundation and Virgin StartUp, bringing CMS control in-house and reducing dependency on agency dev time. This helped cut those costs by over 60% and when Hurricane Irma hit, I helped lead the overnight adaptation of Virgin Unite's donation platform to handle six-figure crisis contributions.
At HELLO! Magazine, I built the brand's first profitable video department from the ground up. Rapidly scaling the video and audio offering across hellomagazine.com, I owned the full content P&L, hired and led the video team, and defined the strategy that in tandem grew the YouTube channel from 7K to 205K subscribers in 18 months. We increased output by 1,231% while cutting costs by 70% across site, launched a podcast division that generated over 10 million downloads, and expanded across TikTok and Snapchat.
Filming Nesta's 'The Policy Fix' Podcast (temporary studio)
At Nesta, I was brought in to stabilise and scale their video and podcast output. I reset the YouTube strategy, launched The Policy Fix podcast from scratch with a tiny existing production infrastructure, pitched the in-house studio concept and then worked dilligently with the team to deliver it within three weeks. The launch of the podcast saw video views increase online by 18K in just two weeks.
In all of these roles I move from the edit suite to the C-suite with ease. I scale up when the need arises, and I also love to pick up a camera when I still can.
Filming with the brilliant Sir Mo Farah in the US (I'm the other bald guy)
