A4543442From a humble beginning running in Soho digital post-house Molinaire, I now bring over a decade of long and short-form production experience to any company from the world of broadcast, digital, design and advertising. I’ve produced and directed award-winning campaigns for some of the UK’s biggest broadcasters, worked with an International team of creatives across several European languages, whilst maintaining the strong brand ethos for any company I’ve been lucky enough to work with.

Quickly acknowledging the rapidly changing online landscape, I was keen to work on the front line and left broadcast to begin working for Across the Pond – a Google Creative Lab EMEA partner. For just over two years I was an executive producer for them working alongside google and youtube producing major campaigns, not just in Europe but worldwide.

Whilst there I was fortunate enough to work with some of the most intelligent people in the industry and on some incredibly cool projects. Notable highlights being The World Wonders Project – which gives access to the world’s heritage sites, Google Science Fair – the world’s largest online Science Competition plus directing and interviewing Michael Fassbender for YouTube’s Your Film Festival. He told me he liked my beard – a career highlight. Following this, I was fortunate enough to work at Virgin Management Limited as their head of digital production. My focus was on, but not limited to, video strategy and UX for Virgin.com and Virgin Unite. I have produced and created numerous digital offerings for the group including directing some of the first 360 VR videos for the group shot on Necker Island featuring Sir Richard Branson.

My approach is simple: to collaborate with the best in order to create work on-budget and on-time that gets talked about.

When not producing I love to participate in running long distance races, play guitar, read plenty of books and take a lot of photographs.

The gamification of the car journey.

Play The Road

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Whilst trawling YouTube for a trailer of the bizarre dystopian flick ‘Logan’s Run’ (I have a weird penchant/ obsession for these kind of films) I was played a Trueview ad for Volkswagen’s new campaign. The chaps who VW employ normally nail their ads and this was no exception, especially as the music of Underworld was being touted in the first five seconds and that for me is as appealing as it gets.

The ad was beautifully directed as you’d expect; a guy has the road to himself and decides like the tech embracer he’s pertained to be to ‘play the road’. He plugs the app in with ease, attaches it to his dashboard and as he changes gear, accelerates and brakes it’s all seamlessly accompanied by Underworld to enhance his driving experience. The car essentially becomes an instrument (as if being in the new GTi wasn’t enough – tsk, tsk). It all seems very innovative but at the same time rather erroneous.

This is my car-cautious side extolling virtue here but I remember being hit by a car when I was twelve and unsurprisingly it bloody hurt. Even though this is not being released to the public on account of safety reasons, in a time when cycling fatalities are becoming terrifyingly prevalent I’m not sold on the premise that VW should be encouraging the gamification of driving.  Listening to Underworld is pleasurably passive; playing with the band by using your car – you get where I’m going with this.

As a driver you have so much information to contend with at any one time that shoving an interactive game into the mix too just seems off the mark or perhaps I’m just not that good a driver.

Great creative, an interesting concept and yes, it’s not being released to the public but when it comes to listening to music in your car this feels like a case of if it ain’t broke don’t fix it.