A4543442From a humble beginning running in Soho digital post-house Molinaire, I now bring over a decade of long and short-form production experience to any company from the world of broadcast, digital, design and advertising. I’ve produced and directed award-winning campaigns for some of the UK’s biggest broadcasters, worked with an International team of creatives across several European languages, whilst maintaining the strong brand ethos for any company I’ve been lucky enough to work with.

Quickly acknowledging the rapidly changing online landscape, I was keen to work on the front line and left broadcast to begin working for Across the Pond – a Google Creative Lab EMEA partner. For just over two years I was an executive producer for them working alongside google and youtube producing major campaigns, not just in Europe but worldwide.

Whilst there I was fortunate enough to work with some of the most intelligent people in the industry and on some incredibly cool projects. Notable highlights being The World Wonders Project – which gives access to the world’s heritage sites, Google Science Fair – the world’s largest online Science Competition plus directing and interviewing Michael Fassbender for YouTube’s Your Film Festival. He told me he liked my beard – a career highlight. Following this, I was fortunate enough to work at Virgin Management Limited as their head of digital production. My focus was on, but not limited to, video strategy and UX for Virgin.com and Virgin Unite. I have produced and created numerous digital offerings for the group including directing some of the first 360 VR videos for the group shot on Necker Island featuring Sir Richard Branson.

My approach is simple: to collaborate with the best in order to create work on-budget and on-time that gets talked about.

When not producing I love to participate in running long distance races, play guitar, read plenty of books and take a lot of photographs.

Like butter dripping off a hot biscuit

shoesbtrMy new barefoot Merrell shoes arrived today – hooray! When placed side-by-side to the old set, you can see from the pic that this is perhaps a long overdue purchase. Being that I’ve decided to put myself through the mental and physical anguish that is the London Marathon for the first time, having a spangly new pair of running shoes is a welcome treat and good for the old psyche.

For those of you who haven’t delved into the realm of running ‘barefoot’, then I suggest reading Christopher McDougall’s ‘Born to Run’. This tale of Mexican Indians running ultra marathons for ‘fun’ inspired me to try out my first pair of Merrell shoes with Vibram soles and I was instantly hooked. Plus, my knees stopped taking a beating from all the excessive pavement pounding city runners have to endure.

They’re not cheap and cost as much as a good pair of Nike or Asics, but for me, I wouldn’t run any other way. The running experience feels a lot lighter and more importantly, a lot less painful. Considering the pressure on your joints can equate up to at least 4.5 times your own body weight when running in normal shoes, a good barefoot technique can help you spread the pressure through the ball of your foot and your toes and this just seemed personally like a really viable option. The Merrells also look great, weigh next to nothing and I just couldn’t bring myself to buy the Vibram five fingers as they look like mutated slippers. Although, some triathlon runners I know swear by them.

In the quest to up my pace and get a sub four hour time, I’m looking forward to seeing how they fare in training plus the bright yellow will ensure I don’t get mowed down by early morning London traffic.

You can also spur me along by sponsoring here: Diana’s Boys Marathon Page